Marketing and the seasons go hand in hand. When it’s December, the classic Christmas colours of red and green flood your feed, and the shops become full of all the trees, toys and tinsel your heart could desire. When it’s April, easter eggs and chocolates start making their own seasonal supermarket appearance, and when it’s Halloween, costumes and candy join the trend.
Valentine’s Day is no exception.
February 14th has forever been branded the day to celebrate all different kinds of love, with red hearts, flowers and chocolates becoming a part of the yearly tradition.
Because of such cliches surrounding the date and all the expectations that follow, it is easy for many companies to make the idea of Valentine’s Day a seasonal selling point.
Whether it be a girlfriend, boyfriend, friend, husband, wife or the single life, people love to celebrate February 14th and all that comes with it.