Experiential learning is an important part of students’ professional development in business schools. However, these learning opportunities usually take the form of class projects, internships, regional or national competitions but rarely do business students have access to opportunities that replicate a real professional environment.
With this in mind, Dr Nicolas Pontes, Lecturer in Marketing at the University of Queensland, created Newish Communications, a student-run communications agency, with a vision to revolutionize the business learning environment. Dr Pontes understood first-hand that university students possess an unparalleled motivation, passion and willingness to learn yet lacked practical hands-on experience in the advertising and marketing realm. Dr Pontes has an active role at Newish by mentoring students, providing training and workshops and acting as the chair of the Advisory Board.