When building or maintaining a website, it can often be hard to navigate the world of SEO. Search Engine Optimisation, commonly known as SEO, is the most important thing you can do to ensure potential clients can find your website. SEO not only helps search engines find your site but enables your site to be the top search that people see when searching for your particular specialty or service.

Search Engine Optimisation is not a one time fix. It requires maintenance and constant monitoring. SEO can often be confusing and hard to implement, so we have put together a simple four-step process to help your website get that number one spot.

1. Analyse the Competition

If you want your website to rank higher than your competitors, you must understand your competition. An easy way to do this is to choose up to five websites that are currently ranking above you and examine their content. Take note of their page names and their frequently used keywords. Find out how many pages each site has, as well as the amount of text on each page. By examining your competitor’s websites, you can find repeated words or phrases. These repeated words or phrases will likely be there to boost the site’s SEO. Try to ensure that your website has roughly the same amount of content as your competitors to increase your search engine ranking.

2. Develop a Keyword List

From your competitor analysis, develop an extensive list of keywords to use throughout your site. Keywords are the most important aspect of SEO. Search engines scan websites for specific keywords and rank the sites with the most popular keywords higher.

If you are struggling to find keywords for your website, there are several databases, such as Google AdWords, that publish the most popular keywords and phrases for particular industries. Consider your potential customers; what would they search to find your business? These are the terms and phrases you want to include in your keyword list.

3. Embed your Keywords

By now, you will have an extensive list of keywords and phrases to use on your website. There are several ways to embed your keywords throughout your site to make sure that your site is the first option potential customers see when they search relevant words.

When creating page titles on your website, make sure that you include relevant keywords to boost your rankings. Integrate your strategic search phrases into your existing content. Aim to use one to three keywords per page as this helps search engines understand the content of each page. You can also add keywords in meta tags throughout your website.

4. Monitor your Ranking

After you have embedded your keywords and phrases throughout your website, regularly monitor your search engine ranking to see if your site has overtaken competitors. Over time, modifications to your keywords will be necessary to stay ahead against competitors and maintain your high ranking.

If you are still unhappy with your search engine ranking, consider adding a blog section to your site. A regular blog boosts your SEO and allows you to update your website with relevant keywords throughout blog posts.

If you or your business is struggling to navigate the tricky world of SEO, we can help. Get in contact with us today to see how we can take your website to the next level.