If your business has a presence on social media, you may have seen the terms organic and paid media tossed around. But what do these terms actually mean? Is paid media a better way to reach your audience or is organic media the best way to stay authentic as a brand? Recent studies have shown that around 70% of Instagram posts never get seen. With that startling statistic, it is more important than ever that you know what kinds of content will best benefit your business. To help you navigate the confusing world of social media, we have broken down the benefits of both paid and organic media.

Organic Social Media Marketing

Organic social media marketing refers to any social media content that is uploaded, ranging from tweets and Facebook updates to YouTube and IGTV videos. Simply put, organic social media marketing is any post you make across any social media channels without paid promotion.

With organic social media marketing, you can monitor who is engaging with your posts and gauge important metrics, like when people interact with your content and where they are accessing it. Organic social media content is also an essential way to see what kinds of content your audience prefers.

However, organic social media content is becoming harder and harder to reach successfully. This is where paid social media marketing comes in.

Paid Social Media Marketing

If you have ever paid a social media channel to promote your post and increase your audience, then you have used paid social media marketing before. Sponsored posts can advertise your website, services, or boost content that has already been posted. Through paid social media marketing, you can target specific demographics like particular age groups, locations, people with specific interests, or certain genders.

Unfortunately, solely targeting your desired demographics through paid social media marketing won’t grow your social channels. The best way to have a successful social media presence is through a combination of paid and organic social media.

Organic and Paid Social Media Marketing

When you combine organic and paid social media content, you can maximise your social media presence. Organic social media marketing is crucial when trying to figure out who your content is reaching, and when they are interacting with your posts. The metrics that you gain from organic media can then inform who you target with paid media, as well as what kinds of content you decide to boost with paid social media marketing.

These two kinds of social media marketing go hand-in-hand. Paid media can be used to raise awareness of your brand, who you are, and what you do. At the same time, organic social media posts boost audience loyalty. Once you capture a new segment of your audience with paid media, they can become loyal followers and, in turn, loyal customers.

If you are struggling to decide which kind of social media marketing to use to boost your audience, get in contact with us today  and see what Newish can do for you.