How to curate content
The content that you choose to curate must be useful and relevant to your audience. Curated content can be an article from a reputable source, high-quality photos and videos, or eye-catching graphics. This content must be engaging and align with the kinds of content that you usually produce.
Don’t just repost and share this curated content. Instead, you need to provide context to your audience as to why this particular post is interesting, exciting, or innovative. Explain to them why this picture, video, article or graphic caught your attention. Make sure that you mention the source that originally published the content and comment on why your audience should value that source. When sharing a piece of curated content, you have the opportunity to expand upon the original post and put your own spin on the content and offer a unique insight to your audience.
Why should you post curated content?
Content curation is the answer to keeping up with the demanding nature of social media algorithms that expect users to post multiple times a week to stay relevant. Through sharing engaging, exciting and eye-catching content from trusted sources, your brand stays present and consistent on social media.
Social media experts suggest that up to 70% of content shared by brands and businesses can be curated and audiences will still view these profiles as insightful, original, and useful. As long as you are providing your own reflections on the curated content you are sharing, your content is still adequately engaging with your audience and establishing yourself as a leader in your industry.
If you are struggling with content creation for social media, get in contact with us today and see what Newish can do for you.