2. Learn your Audience
Your identified audience should reflect your goals and your brand. Consider the demographics of your potential customers and clients such as age, location, gender, and interests. Conduct some research on how the identified audience consumes their media and on which platforms.
3. Create Value Through Content
Content is paramount in social media – after all, it is the first step to acquiring your following and increasing engagement! Your content should align with the goals and audiences previously identified. You want to create value for this audience and determine what that means for your business. This may take the form of sharing knowledge, showcasing your products and services, or by appealing to community values. Remember to constantly practice the attitude of quality over quantity!
4. Daily 30 of Activity!
Engage, engage, engage! A great mindset to have is to do unto others as you’d like done unto you. This means spending time scrolling through your following feed and interacting with your customers’, staff’s, and other businesses’ posts. This is a simple and fun way to build and maintain important relationships with current and potential customers, get to know your staff, and get to know other local or similar businesses. These relationships promote engagement on your own company’s posts, and also gets your name out in the social media world!